Showing posts with label Black History Month. Show all posts
Showing posts with label Black History Month. Show all posts

Thursday, February 10, 2011

The Marine Corps and Black History Month

About one year ago today, we posted about the then-new Marine Corps Black History Month commercial.

Much has been said over the past year about making the Marine Corps reflect the so-called "face of the nation" in its racial make up. As one leader clamors for more black officers, some in the trenches have pointed out the difficulties in recruiting that particular racial group into the Corps' officer ranks.

I constantly have my nose pointing upwind, so I think I know what's coming. Comments have already been made that leaders would like to see an increase in both the number of black officer candidates as well as enlisted recruits.

For months now, I've been drafting my thoughts on the matter, but before I publish them, I really want some input.

Why do you think the Marine Corps has such a hard time getting black officer candidates and enlisted recruits?

*NOTE - Some of you may be "offended" by my constant use of "black" as opposed to "African-American". To that, I must refer to part of a speach Theodore Roosevelt gave in 1915:

There is no room in this country for hyphenated Americanism. When I refer to hyphenated Americans, I do not refer to naturalized Americans. Some of the very best Americans I have ever known were naturalized Americans, Americans born abroad. But a hyphenated American is not an American at all. This is just as true of the man who puts "native" before the hyphen as of the man who puts German or Irish or English or French before the hyphen. Americanism is a matter of the spirit and of the soul. Our allegiance must be purely to the United States. We must unsparingly condemn any man who holds any other allegiance. But if he is heartily and singly loyal to this Republic, then no matter where he was born, he is just as good an American as any one else.

The men who do not become Americans and nothing else are hyphenated Americans; and there ought to be no room for them in this country. The man who calls himself an American citizen and who yet shows by his actions that he is primarily the citizen of a foreign land, plays a thoroughly mischievous part in the life of our body politic. He has no place here; and the sooner he returns to the land to which he feels his real heart-allegiance, the better it will be for every good American. There is no such thing as a hyphenated American who is a good American. The only man who is a good American is the man who is an American and nothing else.

For an American citizen to vote as a German-American, an Irish-American, or an English-American, is to be a traitor to American institutions; and those hyphenated Americans who terrorize American politicians by threats of the foreign vote are engaged in treason to the American Republic. (Theodore Roosevelt, 1915)

Tuesday, February 9, 2010

Black History Month and the Marine Corps

At the conclusion of “A Few Good African American Men and Women” I posed the following question:  Will our efforts be enough to communicate to African Americans that they can be successful in the Marine Corps?  So what were these efforts? 

 

The Marine Corps has released a commercial that will be shown fifty percent of the time that the Marine Corps runs a 30 second commercial during the month of February.    This commercial, which is known as “The Line,” focuses on the idea that African Americans of today stand shoulder to shoulder with notable African American Marines of the past, forming an unbroken line of honorable men and women committed to defending their country without hesitation.  The commercial directs viewers to a website,   http://www.ourhistory.marines.com/ that was set up especially for Black History Month.

  

So is this advertising on target to reach African American men and women?  The website ourhistory.marines.com is a disappointment, as it features no actual information about African American history in the Marine Corps; it is just a place to reach three websites that existed before Black History Month and are not specifically targeted to the occasion:  www.marines.com, www.officer.marines.com, and www.parents.marines.com.

  

But the Marine Corps has one very successful Black History Month initiative; one that costs us absolutely nothing and could potentially reach a large portion of our target market:  Facebook.  http://www.facebook.com/#!/marinecorps?ref=ts.  According to Marketwatch, 73 percent of wired teenagers use social networking sites like Facebook, so we know that Facebook reaches future Marines.

http://www.marketwatch.com/story/teens-arent-into-twitter-but-they-love-facebook-2010-02-09?reflink=MW_news_stmp

Insidefacebook.com reports that the Marine Corps is one of the organizations that is best using Facebook to communicate about our contributions to Black History.  http://www.insidefacebook.com/2010/02/08/black-history-month-makes-a-minor-appearance-on-facebook/

 

So what do you think about the Corps' Black History Month efforts?

 

Posted via web from Midwest Marines